Ace That GMAT- How To Improve Your Reading Speed (Rank Princess – SEO)

With graduation on the minds of a lot of MBA students, the much-feared GMAT is on the tip of everyone’s tongue. This test is considered to be extremely challenging, and with its importance in a student’s career, the stress is even more. It is imperative for MBA students to get a decent score to qualify for a reputed university of their choice.

GMAT stands for Graduate Management Admission Test. It currently stands as a significant barrier to getting into 2,100 schools and 5900 programs all over the world.

With the challenging verbal section testing comprehensions and sentences with challenging grammar, learning the rules of the language becomes a necessity to solve the test under the time limit.

The average reading speed of a human varies from 200 to 250 words per minute, while it is easy to reach a reading speed of 500 words per minute by proper instruction and practice. This means that you can outdo your competition by improving your reading speed and thereby get better Gmat scores.

Keeping the needs of GMAT takers in mind, here are some extremely handy tips to improve your reading speed

  1. Let Go of Poor Reading Habits- There are some common reading habits that readers invariably practice on a day to day basis. Once we are aware of what practices cause our reading to become slower, working towards eliminating such habits can help us double our reading speed. Some of these habits are:

 –Sub-vocalisation: Sub-vocalisation is the habit of pronouncing every word in the head as you read it. This habit is very common in speakers coming from a non-native English speaking background. However, one must try to eliminate this habit as one can understand the meaning of a word way faster than one can pronounce it.

Word-by-word reading: This is another slow reading habit that should’ve been done away with in primary school. If you still carry this habit, try improving your general English proficiency, so you do not need to read the ‘expected’ verbs and pronouns between the inevitable nouns and adjectives.

Regression and Lack of Concentration: These two habits, along with bad reading go hand in hand.

Regression is the habit of re-reading already read material. This problem arises when you do not concentrate enough on what you’re reading.

In a fast paced GMAT exam, regression is a strict no-no. To avoid regression, you can inculcate the habit of running a pen or a pointer against the sentence you’re reading.

In the long run, you need to eliminate concentration issues. There is a whole list of tactics that you can utilise to improve your general concentration levels.

  1. Practice Makes Perfect-This famous one-liner holds perfectly in the case of improving your reading speed. Try to read everything you can get your hands on. Start your day by reading your newspaper. Read books and novels in your free time.

Practice from famous grammar books such as Wren And Martin. Read signboards, leaflets, questionnaires – essentially anything you can get hold of.

Here’s food for thought- An average graduate student only reads 5 to 6 books in their entire lifetime! More reading will surely result in better marks!

  1. Choose Easy Material to Start With- While reading Shakespeare will help at some point in time, starting with complex material is a bad idea. Try to read the works of local authors (who write in a simpler language) and work your way upwards. Also, do not limit yourself to a single author as you might get too acquainted with one writing style.

Professionals recommend the works of R.K Narayan, Sidney Sheldon, and Paulo Coelho.

  1. Learn to Skim Read- Skim reading is jumping over words yet still deriving complete meaning from the material at hand. In a study by useit.com, it has been found that one can derive the same level of understanding of an article by reading only 18% of it.

Once your reading skills improve, GMAT becomes half the threat that it once was considered to be. Besides helping you to ace GMAT, quick reading skills are something you’ll cherish for your entire life.

LSI Keywords- How to improve reading comprehension for GRE, GRE reading comprehension practice, GRE reading comprehension tips and tricks

Reference Links-

https://en.wikipedia.org/wiki/Graduate_Management_Admission_Test

http://www.gmac.com/gmat.aspx

http://outbeat-the-gmat.blogspot.in/2008/02/gmat-reading-comprehension-tips-tricks.html

http://gmatclub.com/forum/how-to-improve-my-rc-accuracy-117195.html

https://www.mindtools.com/speedrd.html

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Ace That GMAT- How To Improve Your Reading Speed (Rank Princess – SEO)

With graduation upon the heads of a lot of MBA students, the next step is quite worrisome- GMAT. This test has stood iron hard against students with its difficulty and importance. It is imperative for MBA students to get a decent score to qualify for a good university of their choice.

GMAT stands for Graduate Management Admission Test. It currently stands as the barrier to get into 2,100 schools and 5900 programs all over the world.

With the verbal section filled with comprehensions and English sentences with twisted grammar, learning to read quickly becomes a necessity to solve the test under the time limit.

The average reading speed of a human varies from 200 to 250 words per minute while it is easy to reach a reading speed of 500 words per minute by proper instruction and practice. This means that you can outdo your competition by simply improving your reading speed and get better Gmat scores.

Keeping the needs of GMAT takers in mind, here are some extremely handy tips to improve your reading speed

  1. Let Go Of Poor Reading Habits- There are some common reading habits that readers practice invariably. Once we are aware of what practices cause our reading to become slower, working towards eliminating such habits can help us double our reading speed. Some of these habits are-

Sub-vocalisation- Sub-vocalisation is the habit of pronouncing every word in the head as you read it. This habit is very common in speakers coming from a non-native English speaking background. However, one must try to eliminate this habit as one can understand the meaning of a word way faster than he can pronounce it.

Word-by-word reading- This is another slow reading habit that should’ve died with primary school. If you still carry this habit, try improving your general English proficiency, so you do not need to read the ‘expected’ verbs, pronouns, etc. between the inevitable nouns and adjectives.

Regression And Lack Of Concentration- These two habits attached with bad reading go hand in hand.

Regression is the habit of re-reading already read material. This problem arises when you do not concentrate enough on what you’re reading.

In a fast paced GMAT exam, regression is a strict no-no. To avoid regression, you can inculcate the habit of running a pen or a pointer against the sentence you’re reading.

In the long run, you need to eliminate concentration issues. There is a whole list of tactics to use and foods to eat for concentration, but that is a topic for another day.

  1. Practice Makes Perfect-This famous one-liner holds perfectly in case of improving reading speed. Try to read everything you can get your hands on. Start your day by reading your newspaper. Read books and novels in your free time.

Practice from famous grammar books such as Wren And Martin. Read signboards, leaflets, questionnaires, anything you can get your eyes on.

Here’s food for thought- An average graduate student only reads 5 to 6 books in his entire lifetime! More reading ushers in better marks.

  1. Choose Easy Material To Start With- While reading Shakespeare will help at some point in time, starting with complex booksis a bad idea. Try to read the works of local authors (who write in a simpler language) and work your way upwards. Also, do not limit yourself to a single author as you might get too acquainted with one particular writing style.

Professionals recommend the works of R.K Narayan, Sidney Sheldon, and Paulo Coelho.

  1. Learn To Skim Read- Skim reading is jumping over words yet still deriving complete meaning from the context at hand. In a study by useit.com, it has been found that one can derive the same level of understanding of an article by reading only 18% of it.

Once your reading skills improve, GMAT becomes half the threat that it once was. Besides helping you to ace GMAT, quick reading skills are something you’ll cherish for your whole life.

LSI Keywords- How to improve reading comprehension for GRE, GRE reading comprehension practice, GRE reading comprehension tips and tricks

Reference Links-

https://en.wikipedia.org/wiki/Graduate_Management_Admission_Test

http://www.gmac.com/gmat.aspx

http://outbeat-the-gmat.blogspot.in/2008/02/gmat-reading-comprehension-tips-tricks.html

http://gmatclub.com/forum/how-to-improve-my-rc-accuracy-117195.html

https://www.mindtools.com/speedrd.html

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Ace That GMAT – How To Improve Your Reading Speed (Rank Princess – SEO)

Studying abroad has become a popular alternative to continuing with our Indian education system. But, after the increase in the number of people opting to pursue their higher studies abroad, many competitive exams got introduced to filter the applicants.

One such immensely popular exam is GMAT (or Graduate Management Admission Test). This test is meant for students interested in graduate management programs, like MBA.

More About GMAT

GMAT is, primarily, an English exam which tests your reading, analytical, writing, and quantitative skills in the language. It is not a measure of your business aptitude, rather an analysis of your capabilities to solve problems, use of logic in certain situations and critical reasoning.

The total time limit for the exam is three and a half hours in which you have to complete four sections. Each section must be given equal importance for a decent score.

Sections Of The GMAT exam:

The following points will relate the divisions of the GMAT and the approximate time allotted for each:

  1. Analytical Writing Assessment: This section consists of questions that analyse argument and should require 30 minutes to be completed.
  2. Integrated Reasoning: This part focuses on reasoning skills and interpretation of graphics and tables. 30 minutes are assigned to this section.
  3. Quantitative: It is a measure of one’s problem-solving abilities. It takes 75 minutes.
  4. Verbal: Reading comprehension, critical reasoning and sentence correction are the core elements of this subdivision, which takes about 75 minutes.

Why Is It Necessary To Improve Your Reading Speed?

With such time pressure to complete the paper, most examinees commit mistakes or skip questions. As you have read earlier, only 75 minutes is allocated to complete the verbal section which consists of reading comprehension questions.

So, it is vital that your reading speed is enhanced to match the deadline for solving this section accurately.

The verbal section consists of 41 questions among which 13-14 questions are of reading comprehension type. It consists of long paragraphs which may have 300 to 350 words and short passages have 200 to 250 words in total. Long passages have four questions, and short ones have three questions related to the passage.

How To Improve Your Reading Skills?

Often, in the haste of completing a passage, students miss out on the actual information that is conveyed by the passage. Therefore, it is integral to read the passage carefully, rather than quickly.

What is highly recommended is to time your reading of the reading comprehension passages during practice. Read more and more paragraphs to enhance your reading speed so as to take 2.5 minutes for a short passage and 3.5 minutes for a long passage.

On an average, most people have found the reading speed of 200 words per minute is good enough for the test-takers to complete the verbal section under the time limit.

However, it is better to read the passage carefully and identify the key points of the passage. This section, in fact, tests how you will perform when you have to read memos and articles as an MBA graduate.

So, your goal must be to follow the argument explained in the passage and not memorise it. Map the critical points by jotting down the important parts of the passage. Use shorthand writing or any other method of your convenience to achieve this.

When you have to answer questions, you can easily refer to your notes and answer with ample time to spare. After all, it’s easier to improve your writing speed than your reading speed!

So, with plenty of practice, you can easily achieve high scores in GMAT and enrol yourself into your dream college. Ivy League education is just a few passages away!

LSI: how to improve your reading skills, necessary to improve reading speed, achieve high scores in GMAT, enhance your reading speed, pursue higher studies abroad, studying abroad

LINKS:

https://magoosh.com/gmat/2012/gmat-reading-comprehension-technique-read-carefully-once/

http://www.beatthegmat.com/reading-speed-t16909.html

https://magoosh.com/gmat/2012/introduction-to-gmat-verbal/

http://www.mba.com/global/the-gmat-exam/gmat-exam-format-timing.aspx

https://en.wikipedia.org/wiki/Graduate_Management_Admission_Test

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5 Tips To Land A Job In The Hospitality Industry (Rank Princess – SEO)

The hospitality industry is a service industry that includes planning, management and building quality relationships between guest and host in all subcategories within the tourism industry.

Hospitality Industry Has Numerous Opportunities

A hospitality unit is something like a hotel, restaurant or amusement park, and such places have various types of jobs for the maintenance of the facility, and management of operations.

Hospitality as an industry is a fairly new concept. However, securing a job within the industry is not necessarily very difficult as it is an ever expanding industry with a lot of jobs. People are spending more than 1.5 billion nights in hotels and other similar establishments, and the number is set to grow.

There is room to accommodate the job requirement of different people and skillsets. The number employed increased from 7.4 million to 9.3 million between 2003 and 2008. 

Here are five tips that will help you get a desired job in the hospitality sector:

  1. Dream High, Start Low

Ambition is a good thing. It sets a target and lets you work towards it. While your ambition may be to be a part of the management group, it’s not easy to directly start at that position.

It is advisable to look for entry-level openings. You may think that washing dishes or cleaning rooms are the most thankless jobs the industry offers, but they can help you get a foot into the industry. They also have ample scope that allows you to work your way up. Also, there is never any dearth of job openings at this level.

  1. Experiment to Find Your Fit

It’s not always possible to know exactly what job you are looking for in the industry, especially as you start your journey. In such cases, seasonal work and internships are a good option to try out various types of job and pick one that suits you the most.

Seasonal work is easy to get in the hospitality sector. Job opportunities increase with the onset of peak tourist seasons and festivities. In fact, the longer you work on such part-time basis, the more are the chances for you to be inducted into a full-time job in the future.

Chicago Tribune in 2012 stated that there was a 10% increase from 2011 in the number of part-time workers who got retained for a permanent position.

  1. Step Out of Your Hometown

Most job vacancies are present in large resorts, national parks, and popular tourist destinations. Starting at a big place, even if it is an entry-level job, gives valuable work experience and is a big boost to your resume. It will aid in getting a job at a higher position later.

It is not always possible to secure a job in your hometown. Hence it is worthwhile considering suitable options outside as well. The benefits might not be apparent at that moment, but you could certainly reap dividends of such a move in the longer run.

  1. Versatility is Key

The good thing about a growing industry is that you don’t have to be restricted to a particular role. Being versatile opens more doors, and lets you experiment with various roles. In fact, some companies expect you to take on varied roles, so it’s imperative to keep an open mind.

It could go a long way to earn brownie points with your employer if you do whatever job is assigned.

  1. Don’t Let The Long Hours Scare You

The hospitality industry has erratic timings because of the fluctuations in demand. If you’re expecting a predictable, well-scheduled 8-hour job, then perhaps this sector is not suitable for you.

Night shifts and long working hours is very often required, especially for entry-level and mid-level posts. So be proactive to take on workload and don’t shy away from long work hours. This enthusiasm and willingness will surely send a positive message to a potential employer during an interview!

LSI Keywords:

Hospitality industry, tourism industry, hospitality sector, hospitality, entry-level openings, seasonal work, internships, tourist destinations, amusement parks, national parks, luxury destinations

References:

  1. https://www.livecareer.com/interview-tips/industry/hospitality
  2. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  3. http://blog.oxbridgeacademy.co.za/5-tips-for-a-successful-career-in-hotel-management
  4. https://www.facebook.com/notes/academy-of-learning-college/going-into-the-hospitality-industry-5-tips-to-get-your-foot-in-the-door/10154504451454373
  5. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  6. https://targetjobs.co.uk/career-sectors/hospitality-leisure-and-travel/advice/286355-how-do-i-get-a-job-in-hospitality-leisure-and-tourism

 

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5 Tips To Land A Job In The Hospitality Industry (Rank Princess – SEO)

The hospitality industry is a service industry that includes planning, management and building quality relationships between guest and host in all subcategories within the tourism industry.

Hospitality Industry Has Numerous Opportunities

A hospitality unit is something like a hotel, restaurant or amusement park, and such places have various types of jobs for the maintenance of the facility, and management of operations.

Hospitality as an industry is a fairly new concept. However, securing a job within the industry is not necessarily very difficult as it is an ever expanding industry with a lot of jobs. People are spending more than 1.5 billion nights in hotels and other similar establishments, and the number is set to grow.

There is room to accommodate the job requirement of different people and skillsets. The number employed increased from 7.4 million to 9.3 million between 2003 and 2008. 

Here are five tips that will help you get a desired job in the hospitality sector:

  1. Dream High, Start Low

Ambition is a good thing. It sets a target and lets you work towards it. While your ambition may be to be a part of the management group, it’s not easy to directly start at that position.

It is advisable to look for entry-level openings. You may think that washing dishes or cleaning rooms are the most thankless jobs the industry offers, but they can help you get a foot into the industry. They also have ample scope that allows you to work your way up. Also, there is never any dearth of job openings at this level.

  1. Experiment to Find Your Fit

It’s not always possible to know exactly what job you are looking for in the industry, especially as you start your journey. In such cases, seasonal work and internships are a good option to try out various types of job and pick one that suits you the most.

Seasonal work is easy to get in the hospitality sector. Job opportunities increase with the onset of peak tourist seasons and festivities. In fact, the longer you work on such part-time basis, the more are the chances for you to be inducted into a full-time job in the future.

Chicago Tribune in 2012 stated that there was a 10% increase from 2011 in the number of part-time workers who got retained for a permanent position.

  1. Step Out of Your Hometown

Most job vacancies are present in large resorts, national parks, and popular tourist destinations. Starting at a big place, even if it is an entry-level job, gives valuable work experience and is a big boost to your resume. It will aid in getting a job at a higher position later.

It is not always possible to secure a job in your hometown. Hence it is worthwhile considering suitable options outside as well. The benefits might not be apparent at that moment, but you could certainly reap dividends of such a move in the longer run.

  1. Versatility is Key

The good thing about a growing industry is that you don’t have to be restricted to a particular role. Being versatile opens more doors, and lets you experiment with various roles. In fact, some companies expect you to take on varied roles, so it’s imperative to keep an open mind.

It could go a long way to earn brownie points with your employer if you do whatever job is assigned.

  1. Don’t Let The Long Hours Scare You

The hospitality industry has erratic timings because of the fluctuations in demand. If you’re expecting a predictable, well-scheduled 8-hour job, then perhaps this sector is not suitable for you.

Night shifts and long working hours is very often required, especially for entry-level and mid-level posts. So be proactive to take on workload and don’t shy away from long work hours. This enthusiasm and willingness will surely send a positive message to a potential employer during an interview!

LSI Keywords:

Hospitality industry, tourism industry, hospitality sector, hospitality, entry-level openings, seasonal work, internships, tourist destinations, amusement parks, national parks, luxury destinations

References:

  1. https://www.livecareer.com/interview-tips/industry/hospitality
  2. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  3. http://blog.oxbridgeacademy.co.za/5-tips-for-a-successful-career-in-hotel-management
  4. https://www.facebook.com/notes/academy-of-learning-college/going-into-the-hospitality-industry-5-tips-to-get-your-foot-in-the-door/10154504451454373
  5. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  6. https://targetjobs.co.uk/career-sectors/hospitality-leisure-and-travel/advice/286355-how-do-i-get-a-job-in-hospitality-leisure-and-tourism

 

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5 Tips To Land A Job In The Hospitality Industry (Rank Princess – SEO)

The hospitality industry is a service industry that includes planning, management and a quality relationship between guest and host in all subcategories within the tourism industry.

Hospitality Industry Has Opportunities

A hospitality unit is something like a hotel, restaurant or amusement park, and such places have various types of jobs for the maintenance of the facility and direction of operations.

Hospitality as an industry is a fairly new concept. However, securing a job within the industry does not have to be difficult because it is an ever expanding industry with a lot of jobs. People are spending more than 1.5 billion nights in hotels and other similar establishments. 

There is room to accommodate the interests of different people. The number employed increased by 1.9 million from 7.4 million to 9.3 million between 2003 and 2008. 

Here are five tips that will help you get a desired job in the hospitality sector:

  1. Dream High, Start Low

Ambition is a good thing. It sets a target and lets you work towards it. While your ambition may be to be in the management, it’s not easy to directly start at that position.

It is advisable to look for entry-level openings. You may think that washing dishes or cleaning rooms are the most thankless jobs the industry offers, but they can get you in. They also have ample scope that allows you to work your way up. Also, there is never any dearth of job openings at this level.

  1. Experiment to Find Your Fit

It’s not always possible to know exactly what job you are looking for in the industry. In such cases, seasonal work and internships are a good option to try out various types of jobs and pick one that suits you the most.

Seasonal work is easy to get in the hospitality sector. Job opportunities increase with the onset of peak tourist seasons and festivities. In fact, the longer you work on such part-time basis, the more are the chances for you to be inducted into a full-time job in the future.

Chicago Tribune in 2012 stated that there was a 10% increase from 2011 in the number of part-time workers who got retained for a permanent position.

  1. Step Out of Your Hometown

Most job vacancies are present in large resorts, national parks, and popular tourist destinations. Starting at a big place, even with an entry-level job gives valuable work experience and is a big boost to your resume. It will aid in getting a job at a higher position later.

It is not always possible to secure a job in your hometown, no matter how out of reach some luxury destinations might seem. So time to fly out, little birdie!

  1. Versatility is Key

The good thing about a growing industry is that you don’t have to be restricted to a particular role. Being versatile allows you to be more active and experimental. In fact, some companies expect you to take on varied roles, so it’s imperative to keep an open mind.

It could go a long way to earn brownie points with your employer if you do whatever job he assigns.

  1. Don’t Let The Long Hours Scare You

The hospitality industry has erratic timings because of the fluctuations in demand. If you’re expecting a predictable, well-scheduled 8-hour job, then perhaps this sector is not suitable for you.

Night shifts and long working hours is very often required, especially for entry-level and mid-level posts. So be proactive to take on workload and don’t shy away from long work hours. This enthusiasm sends a positive message to a potential employer during an interview and lets him/her know you’re dependable.

LSI Keywords:

Hospitality industry, tourism industry, hospitality sector, hospitality, entry-level openings, seasonal work, internships, tourist destinations, amusement parks, national parks, luxury destinations

References:

  1. https://www.livecareer.com/interview-tips/industry/hospitality
  2. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  3. http://blog.oxbridgeacademy.co.za/5-tips-for-a-successful-career-in-hotel-management
  4. https://www.facebook.com/notes/academy-of-learning-college/going-into-the-hospitality-industry-5-tips-to-get-your-foot-in-the-door/10154504451454373
  5. http://www.portablecareer.net/hospitality-jobs-tips-for-getting-the-job/
  6. https://targetjobs.co.uk/career-sectors/hospitality-leisure-and-travel/advice/286355-how-do-i-get-a-job-in-hospitality-leisure-and-tourism

 

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Emerging Trends and Technological Advances in the Logistics Industry (Rank Princess)

If one were to look at emerging logistical trends of the next century and understand which way the market is moving, one need not move further than the internet, quite literally.

One of the key emerging trends for logistics would be the Internet of Things. This is something that is set to transform every known industry over the next few decades and is already in the process of doing so.

How does the Internet of Things or IOT help in this industry?

IOT seeks to create smarter solutions for the most mundane of chores, thereby making processes more efficient, improving the quality of service as well as monitoring and acting upon real-time data.

Trucks and cargo carriers will have continuous monitoring as well as real-time feedback about availability to warehouse resources and traffic details. This steady flow of information is what makes IOT a standout too regarding future industry needs.

Moving on from IOT, the natural successor to this would be Data Analysis and Machine Learning.

Analysing large amounts data, being able to interpret them and coming up with actionable solutions based on that data is what makes Data Mining or Data Analysis an integral part of the future of the logistics industry.

Machine learning involves digesting the copious amounts of passive data and providing proper business solutions based on that raw data. It can forecast demand accurately as well as predict sales patterns and provide proper supply chain management solutions that make it easier to work in the industry.

With time fleet management and the availability of delivery vehicles will become more abundant as most of this data moves to the cloud. Cloud computing will in turn help bring about greater efficiency in the way even smaller companies manage their logistics. This easy availability of data will, in turn, make smaller businesses more viable because they will have greater access to solutions that were, till then, not quite within their grasp under the status quo.

RF Identification Tags

Another avenue where emerging technologies will make the logistics industry better would be in RF Identification tags. A lot of companies transport extremely perishable and expensive goods, and they would like to know at all times where their product is.

One such example would be Intel. Their chips or semiconductors as they are known are expensive to manufacture, and rough transportation can lead to losses with many being destroyed on the way. So it helps if they get to know their whereabouts via RFID.

ERP Solutions: Playing it old school

Basic ERP solutions including SAP solutions to your business is something that can transform millions of dollars as profit to the industry in the long term and make your business successful. ERP enables your business to bring in technology with a pro-people stance and enables you to manage a large workforce in the most seamless manner possible.

These were but a few of the emerging solutions that are going to take the logistics industry to a whole new era of efficiency and profitability. As long as the technology is regularly updated, the industry will continue to churn out winners.

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Transit Media Advertisement: Reach Millions, Easily(Rank Princess – SEO)

Any business may thrive for only as long as it is well-connected with its target audience. However, reaching the target demographics can be a tricky problem for most people in business, entrepreneurs and corporate establishments alike, for one very simple reason: in today’s hectic schedule wherein people are losing sleep, the time they dedicate to actually sitting down and watching television is decreasing on a daily basis?

So, how does one spread the word about their business among the general public? That is where transit media advertisement comes into play. Including company, business and product advertisement via billboards, hoardings, and even moving vehicles, transit media is the hot new thing in town which is here to save the day!

What Is Transit Media Advertising, Really?

In simple, understandable language, transit media refers to out-of-home advertising; that is any advertisements that a common customer can look at and know about whenever he or she steps out of his or her house.

The common ways transit media advertisement is implemented in real life is given as follows:

  • Billboards scattered all over the city are excellent methods to let people know about your business because there is no way someone could miss it.
  • Roadside signs are eye-catching enough to spread the word around.
  • Placing advertisements in strategic locations that are generally visited by a lot of people (for example, shopping malls, train stations, bus stands and so on) also come under transit media advertising.
  • If the idea is to have people look at your company’s advertisements (by choice or because of lack of better options) then placing some at places where people have to wait for longer periods of time—like hospitals—is as good an option as any.

LCVs and Transit Media Advertising

If there is one thing that one can never avoid, especially in the bigger cities, it is traffic. And while traffic itself is not that appreciated by the public in general, it is the best and most promising way to implement transit media advertising.

LCV stands for Light Commercial Vehicles, and the use of LCVs is the easiest and most effective way to advertise anything at all. LCVs are smaller, customized six-wheelers that are designed for the purpose of advertisement.

They may come complete with extra features like sound and lights for the extra oomph and emphasis and are especially useful for advertising in terrains and regions where it is difficult or altogether impossible to install billboards.

Mobile Billboards: A Revolution in Advertisement

It is believed that advertising is the last surviving form of art, and the introduction of mobile billboards using LCVs is nothing short of a masterpiece, a work of genius. Some very essential advantages of exploiting the concept of mobile billboards are:

  1. Everyone notices your advertisement—when stuck in traffic, or even otherwise, it is impossible to fully ignore a big, colourful truck.
  2. Using vehicles as means of advertisement increases your reach manifold, which is the need of the hour.
  3. There is no need to worry about the terrain/region, unlike while installing static billboards.
  4. LCVs may cover a wider area as compared to a static billboard.

Pick The Right Partner

The key here is to pick the agency that is willing to do their absolute best to make sure that your advertisements are noticed by all. At Rolling Banners, we do our best to make sure that you get the best service possible. We provide advertisement services using LCVs, and mobile billboards.

Picking the right agency is crucial because not only would they be with you every step of the way but also take you to new heights that were otherwise unimaginable.

LSI Keywords: transit media advertisement, billboards, mobile billboards, advertising

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Breaking the Clutter with Transit Media Advertising(Rank Princess – SEO)

Today businesses are trying to get the attention of their customers through various ways, digital gaining most importance. Some of the best ways to reach the customer’s mind such as Out Of Home advertising is taking a back seat.

However, the online space is now so cluttered that it is time to go back to simpler times. It is time to break the clutter and reach the customer’s heart through mediums like transit media advertising.

What exactly is Transit Media?

Transit advertising is placing advertisements on anything that is mobile or using mobile billboards such as cars, buses, etc. It can also be termed as light commercial vehicle advertising.

Transit media will help any business reach the right customer in a clutter free manner. Here are six reasons why it is so perfect:

  1. Location Specific Targeting

Using transit advertising one can reach customers on a specific route or in a specific location.

When advertisements are placed for example on the route to a shopping area the consumer automatically remembers the product since it is so fresh in their mind.

  1. Prolonged Exposure

Transit advertising ensures that your message is out there for the customer to see. Unlike other modes of advertising, you cannot turn it off or skip it.

With a little creativity, you can really make an impact in your potential customer’s mind.

Another advantage of using outdoor advertising on a specific route is getting the opportunity to be visible to the customer on a daily basis. If someone uses that route on a regular basis or to work, they get exposed to your brand every single day.

  1. Entering the Subconscious Mind

The subconscious mind has a very important role to play when we make purchase decisions. Transit media is one of those magical ways to reach the subconscious of the customer.

Unlike other media, advertisements using transit media become a part of a traveler’s life. They see them every day. After a certain point, they stop analysing it. However, the subconscious registers your brand.

The next time the buyer goes to the store they are more likely to pick up your brand without even realising it.

  1. Reaching the Unreachable

LCV advertising has a unique advantage of reaching areas which are otherwise unreachable. A residential area, for example, has many restrictions on advertising. But residents use LCVs on a regular basis.

These LCVs thus provide the perfect opportunity to target areas which are otherwise unreachable.

Transit advertising thus helps you in targeting a unique set of audience in a unique manner.

  1. Fresh Creativity

Nowadays being creative in the online space or on television doesn’t fetch any brownie points. People take these media for granted, and thus it becomes very difficult to break free from the clutter.

Transit advertising, on the other hand, gives you an opportunity to get your creative juices flowing. With technological advancements, you can also create interactive advertisements that can engage the audience.

  1. Right Time Targeting

Targeting the right audience at the right time is the key to unlocking a customer’s heart. With transit media, it is very easily possible. When people are travelling, they are bored and looking for entertainment.

If your ad is placed at the right location, then the audience will volunteer to read your message and reach out to you.

Transit advertisement thus is a fresh way to get the attention of your target audience. It is a clutter free way that gives you ample space for innovation and creativity.

With transit media advertising you can reach your audience at a low cost and in an effective way.

LSI Keywords: transit media advertising, Transit advertisement, interactive advertisements, LCV advertising, advertisements using transit media, outdoor advertising on a specific route, reach customers on a specific route, Out Of Home advertising

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Google DeepDream – Changing How We See Visual Data & Doing a Great Job (Rank Princess – SEO)

Interpretation is a personal experience. So is conjecture and imagination. Google’s DeepDream Program has opened new doors for all three. The question is- is this weird and yet refreshingly different way of looking at things the first step towards a future where impossibility is considered unreal?

Simplifying DeepDream Software

You may describe DeepDream as a neural network. Consider it to be similar to the image recognition technology of Google. This machine is taught to recognise patterns, coloured pixels in this case, in data.

Pre-operating on a bank of image data, DeepDream was taught to recognise certain shapes. Then, the creators went ahead and showed it to create images based on its guesses.

Recognising, Enhancing & Iterating

For instance, if DeepDream is asked to search for birds, it will catch anything that looks remotely close to a bird and will enhance it to look more like a bird. Then, it will iterate the whole process of recognition and improve on this modified image.

The result- an image full of morphed bird faces. So, you see, in a way, it is making things appear out of nowhere. The outcomes can be sometimes fascinating, sometimes beautiful and at times nightmarish.

Brilliant and Yet Unnerving

And I am not just talking about the results that come out of Google’s DeepDream generator. I am speaking about the implications of a machine that fakes so convincingly.

Art is an output of passion, interest, logic, contemplation, and other such intense emotions. DeepDream code is a tool. It works on commands and some analytical intelligence. And yet, it produces results that are flawless in being, well, whatever they are.

Why Do DeepDream Images Resemble Hallucinations

When you hallucinate, your brain recognises things, exaggerates them and runs your personal version of the world on a loop in front of your eyes.

That is in a way what DeepDream app does. You can say that they consider all possibilities that could have caused a particular sensory input, and then they exaggerate the result, iteration per iteration.

Now, these options are somewhat limited. This is because this machine is in the learning phase, so it only recognises things it has seen before – data that it has been fed and that it now knows and hence can create.

This is why you will come across a lot of dog faces in many DeepDream images.

Where Can You Create Your Own DeepDream Image?

Google’s DeepDream Generator is the place to go to. It is online and fairly fast in processing and vastly featured. However, there are other options, both free of cost and premium ones that you can find via a simple Google search.

The Ultimate Implications of DeepDream Technology

As long as this machine grows on generic images, creating birds and dinosaurs, and breaks in a kung fu panda image, for instance, that’s acceptable. But consider a possibility where it is made to study Picasso or Monet or Da Vinci- their styles, their strokes, everything.

If it creates something out of that knowledge, the results would be incredible because they would be based on the best.

Only, how comfortable are we with this? Is this, in a way, the beginning of an era where we lose humanity to machines? Or is it just another visual style that people will get bored of in a few years, or use as an aid to developing digital art?

All in All- It Isn’t Bad or Good

To some, it is intriguing. To others, it is just illogical stuff made of nightmares. The reception is mixed.

But to be honest, Google’s DeepDream also is just another trend. That it stays or withers away is something only time will reveal. However, it will be interesting to see the several debates that it will unfold, with this being a piece of technology that solidifies the belief that machines might just take over someday.

Primary Keyword: Google DeepDream 

LSI Keywords: DeepDream software, Google DeepDream generator, DeepDream code, DeepDream Technology, DeepDream app, DeepDream images.

References:

  1. https://psmag.com/why-Google-s-deep-dream-is-future-kitsch-5963c28fde12#.hxme2g87n
  2. http://www.networkworld.com/article/2974718/software/deep-dream-artificial-intelligence-meets-hallucinations.html
  3. https://research.Googleblog.com/2015/06/inceptionism-going-deeper-into-neural.html
  4. http://motherboard.vice.com/read/why-Googles-neural-networks-look-like-theyre-on-acid
  5. https://www.fastcodesign.com/3048941/why-Googles-deep-dream-ai-hallucinates-in-dog-faces
  6. https://www.reddit.com/r/explainlikeimfive/comments/3cbelv/eli5_can_anyone_explain_Googles_deep_dream/

 

 

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