Technology Trends Impacting Today’s CFO(Content Princess – SEO)

As the CFO, your chief concern is the financial health of the business you work with. To remain competitive, you must also be aware of the latest trends in your sector. However, CFO’s may not have the time to maintain a competitive edge in both finance and technology.

This is where the division of labour is relevant. Division of labour is a concept first proposed by Adam Smith in his book “Wealth of Nations” in 1776. The concept of division of labour is centralised on the principle that by dividing tasks into their parts, and subsequently allocating a reduced variety of tasks to individual workers – but a greater volume of these individual tasks – that the speed at which any single process is performed is increased. Thus, the per-worker productivity of each employee is increased.

How does this relate to Systems, applications and products (SAP)? Artificial intelligence (AI) is a strong area of growth in the technological realm. By utilising automated systems for identification of potential problems as well as providing actionable insights, any CFO has a powerful tool for streamlining processes and gaining an edge over competitors.

There is a range of artificial intelligence systems available for customization and application to business processes, allowing human resources to be redirected into more skill-intensive areas. Many people distrust AI due to an inability to understand how they operate. However, the algorithms which AI relies on are significantly more reliable for routine tasks than the humans who make calculations the old-fashioned way.

Since AI is very likely to be here to stay, it follows that people who have a vested interest in such technologies will probably have an important contribution to make to the algorithms which AI relies on. By engaging workers’ perspectives with the development of these algorithms, the usefulness of AI in business can be improved. This will create a more inclusive atmosphere to the field of computer science and by extension, demystify a lot of the misconceptions many people have about it.

What are we to say about the problem of “Robots taking over worker’s jobs”? It is a valid concern that by increasing automation, we are creating a situation whereby people are being made redundant. However, it is not all bad news. As more robots take over the jobs which workers used to do, humans are freed up to pursue those actions which they find more enjoyable.

For example, one could envisage a future where a Father has more time to spend with his children due to the automation of tasks which he used to perform routinely. This is not to say that there will be no place for work in the future: instead, it means that workers can commit to the process of using their creative and imaginative abilities rather than feeling trapped in a job which involves long hours of routine and monotonous tasks which a machine could perform.

If machines perform the routine jobs which workers once did, what of the people who are made redundant? The answer to this lies in the notion that whilst a machine can perform millions of calculations per second, it cannot carry out the task of navigating its environment nearly as well as a human can. And there are countless examples of where people perform a job better than machines.

So, where we previously thought that machines were superior to humans, instead it seems to be the case that by using machines to perform the monotonous jobs that workers used to do, we are freeing up human resources to work on those other jobs which require a more adaptable kind of intelligence. It is important to remember that being competitive does not mean doing what everyone else is doing, but instead making the best use of the tools available.

While a human cannot calculate Pi to a thousand decimal places quickly, a machine can. On the other hand, while a computer cannot perform what is to a human a fairly straightforward task: such as maintaining a natural conversation, many people can do this with ease.

Since the explosion of the internet, almost all people in developed countries have access to a computer. While not everyone is inclined to jump into piles of computer code, there are still significant contributions to be made to algorithms by those workers whose jobs have been largely automated through AI, via, paradoxically, the face-to-face conversations which humans are so much better at.


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Technology Trends Impacting Today’s CFO(Content Princess – SEO)

If you are a CFO (Chief Financial Officer), you may not be asking for change and disruption.  However, you need to be prepared for technology to play a significant role in the growing expectations of the job.  Surveys have indicated that executives feel better about finance when they can provide real – time data and consistently – updated predictions.  Cloud, In – Memory Computing, Big Data, Mobile and other technologies can make life easier for CFOs.  The Cloud ERP is a proven technology which is assisting big business to operate more successfully.

Technology Trends to Watch Out for in 2017

The Services Economy Will Be “The Economy” – In 2017 more than half of all businesses will be structured around services – connected revenues.  CFOs will become more occupied with customer approval, retention and rekindling.

Approximately 90% of companies will acquire more than half their profits from services.

CFOs Get Hands – On with Customer Involvement – Businesses are moving from product and solitary transaction sales to service and subscription models.  CFOs will be forced out of the back office and into ongoing customer – facing roles.  Successful software companies must provide tools that:

  • Merge billing sources.
  • Sustain and automate new revenue models.
  • Give end – to – end discernibility across the customer lifecycle.

Revenue Recognition Will Propel CFO Technology Implementation – CFOs will become more dependent on cloud technology to follow revenue recognition standards.  The IFRS15 and ASC606 standards will motivate the next move of technology improvements and encourage more businesses to move to the cloud.

Clever Assistants Move Out of the Echo Chamber – Strong artificial intelligence and voice recognition enable developers to develop systems that:

  • Test the position of project deliverables.
  • Manage reports.
  • Use simple voice commands to respond to business information.

Atlassian released a HipChat Alexa integration to allow developers to revert to code and tackle issues with websites using voice commands.

Evolution from Reactive to Proactive with the Cloud

Cloud ERP (Enterprise Resource Planning) assists companies to consume a computer source such as a virtual machine just like electricity. This negates the necessity of building and maintaining computing bases in – house.

The advantages of single based business platforms are:

  • Affordable and quick to implement.
  • Easy to manage and operate.
  • Sales scales to sustain future growth.
  • Adjustment to the firm needs
  • Data – rich with inbuilt business intelligence.
  • Provision of a united view for total visibility across the firm.

Cloud ERP provides a high return on investment. In a 2015 study, most companies reported an ROI of more than 150% after changing to the cloud which continues to mature.

Business in 2017 will go through significant changes, and CFOs who adapt will reap the rewards.  In – Memory Technology combines real – time actuals with budgeting and analysis in one integrated system.  Financial data is saved just once which makes almost every facet of commercial operations simpler, faster, more effective and cheaper. You will certainly experience the impact of technology trends which will make your job more enjoyable and improve the overall business prospects.


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Secondary Keywords– Technology Trends, Cloud, Technology, In Memory Technology, Revenue Recognition, Businesses, Services Economy, Technology Implementation, Echo Chamber.



Among the most developing countries in Africa is Egypt and it is revolutionising the modern world symmetrically like the other top countries. It is developing into a powerhouse from the recent conferences and summits held in the aim of boosting entrepreneurship in the nation. There has been a haze recently caused by the latest startup scenes in the kind of development experienced. Below are some of the recent startups that are causing a haze and considered as the next big things in the country:-

  1. TA2HEAL

It is one of the recently developed online services that were created to provide assistance to parents that have children with a known diagnosis of autism. It is sad to note that despite the high number of individuals, not only children, with autism, there is still a notable lack of sufficient or reliable services. In case there were services provided, they were highly overpriced. Despite this, there were also a high number of fraud cases forwarded in the case of child diagnosis and training.

To curb these problems, Ta2heal was developed to extinguish the deficiency regarding online services offered and also improve the physical ground services provided to the patients. A unique feature that comes with Ta2heal is the Patient Trainer feature where quite some parents and guardians can be sufficiently educated on the necessary required needs and services to help their children adapt and tutor the latter on the required essential skills under a rigorously implemented curriculum.


The challenge of locating and getting reliable communication to experienced personnel is a worldwide problem. It is quite difficult to select the best of the best out of the rest, but through the recent developments, they have been able to create a channel where customers can pre-assess professionals in the field. The newly developed fixawy is a unique feature destined to help us out, though currently, it is still under development. It can be accessed in Cairo and Alexandria.

Despite being a new development in this sector, it currently boasts of over 100 personnel and over 5000 recent users that have benefited from this service. Noting its importance it acquired a second place in the recent Rise up Microsoft Egypt Startup.


It is a recent development in Mansoura that comprises of a conglomeration of specialised engineers who have skills in solving technical problems; they are four to be precise. A recently developed invention is the Beacon application that is set to revolutionize emergency calls. It can access your contacts and is equipped with the unique ability to send notifications to the specified individuals at any instance of an emergency alert. All these discussed processes are done with ease since it is through the press of a single button.

  1. HELM

It is a unique organisation that is run by the sole aim to aid disabled individuals and is also keen to provide or increase job opportunities for people who have a recorded case of disability. It is conducted through their organisational activities like offering companies to develop a productive but still diverse base of employees. In addition to this, it also provides career counselling services to individuals.

This organisation will be a great boost considering the number of citizens living with disabilities which are on the rise every year. The initiative is considered as a productive task since they help the disabled people attain their desired potentials.

  1. RAKNA

Due to the high levels of civilisation and industrialisation, population growth has both positive and negative side effects. Regarding negative, we can mention the high number of automobiles recorded in Egypt especially in the capital, Cairo, where the population is growing every year. Due to the increasing number of automobiles, it has become a hectic process when it comes to the locating of a reliable parking spot. This is even more difficult when in a hurry or wanting to access a facility nearby.

Ahmed Zaki and Omar Radi are the sole developers of the Egypt-based valet parking system that was developed with the sole aim to curb this problem. Locating a reliable and safe parking has never been this easy, and it is with the help of RAKNA application. All one has to do, is request for a valet and they hand over their car to be parked safely. To ensure the security of their automobile, the users are provided with the full relevant information concerning the hired valet, and if that is not enough, the customer can easily request back their cars.


Despite the many upcoming startups, some of them have shown a tremendous growth rate and are being developed even further. These startups are being developed with time depending on the needs of the next generation, and in 2017 the mentioned startups are surely destined to grow further from the developments being made.


5 Egypt-Based Startups To Look Out For In 2017(Content Princess)

With 2017 well and truly underway, the time has come for us to look at some of the up and coming startups that the commencing year has to offer. With entrepreneurship and the startup scene becoming more and more popular in Egypt, the country is beginning to produce some of the most promising startups of 2017 – so much so that it will soon be able to rival any country across the globe.

So without further ado, here are five of the most promising Egyptian startups that are set to embark on their journey in 2017:

  1. TA2HEAL – This startup offers an incredible online service which was created to help parents of children with autism. Their aim is to aid in the field, seeing as there are around 60,000 children who suffer from autism, are incredibly underfunded and have a worrying lack of services dedicated to their cause. TA2HEAL looks to change that fact, offering affordable and wholeheartedly helpful services to parents of those who suffer from autism, through services like online training and on-ground activities.
  2. FIXAWY This is almost like an online comparison site for independent handymen and home care specialists. FIXAWY is the solution to all of our problems! Ever get tired of scrolling through hours and hours of Google ads and independent pages trying to find the right guy for the job? Well with FIXAWY, that is no longer necessary. There website hosts a whopping 100+ handymen who specialise in all sorts of tricks and trades, making it far easier for customers to compare skills and prices in a singular, easy-to-navigate space.
  3. HELM Helm is a non-profit organisation that specifically focuses on and offers employment opportunities to those suffering from disabilities. They create opportunities and openings through a variety of initiatives and programs, one of which focuses on assisting companies and helping them to take on a not only productive but also largely diverse workforce. Essentially, helping businesses and companies to develop their facilities and teach them how to cater those with disabilities, which will allow them to open the door to them.
  4. RAKNA A company providing a clever little service in a country which is often burdened by a lack of parking spaces, especially in its busier areas such as Alexandria and Cairo. Customers simply request their car to be picked up at a specific time and location, and a Rakna employee will come and collect it, take it back to a Rakna-approved location and then return their car to the same location at the specified time when the customer wishes to leave.
  5. VDITORY – A startup which provides the visually-impaired with an amazing device which can provide them with synthetic sight. The device can read text, recognise the faces of people that the wearer meets and can even describe the views and scenery outside. The company intends to bring sight to, or at least simulate it for, as many people as they possibly can.

So there you have it, the top five Egyptian startups to look out for in 2017! These are some of the most promising and innovative startups that will be gracing the technological world in 2017, so make sure to keep your eyes peeled to watch over their undoubtedly rocketing success.



Egyptian Startups are Disrupting the Traditional Economy(Content Princess)

Anyone who has travelled in Egypt is well aware of the problems that drivers face each time they get behind the wheel. One company is trying to alleviate some of the traffic congestion by inviting commuters and drivers to share the ride. The new mobile app is called Raye7 and is a carpooling app that is different in the respect that it focuses on the driver to invite the traveller to join them in the vehicle. This app won the second prize in a competition in Barcelona and is sure to beat the Cairo traffic.     

Fashion Week in New York City is not a match to the newcomers in the fashion business in Egypt. Many new and upcoming designers are partnering with technology firms to provide top fashion in an online format.  Of particular interest in the haute couture fashion arena is Nesma Helmy.  This young designer creates evening and bridal gowns along with a ready to wear component and her clothing line is affordable. If the fashion industry is going to change, Nesma Helmy has a great start in doing this with her startup of haute couture at an affordable price. Since most shoppers are women, this start-up proves to be very promising.

Fashion and traffic apps are just two of the innovations that are appearing on the Egyptian tech and entrepreneurial scene which is being helped by the many innovation centres that are beginning to fill the lives of so many 30 to 40’s in Egypt.  One of the promising incubator labs is at the American University in Cairo. They hosted a contest in January, and the winner was a technology company called, Ta2heal. This online service is needed as it uses technology to marry parents with autistic children or otherwise slow developing children to solutions for care. The service helps to suggest caregivers, specialists and many other helps for parents who are trying to navigate a terribly complicated space. A disruption in the current process is highly desirable, and as winners of the incubator award, Ta2heal has a good start on becoming a much sought after and highly successful venture.

If you are looking for love, the tech scene might be your first choice as Nahdet el Mahrousa offers the first incubator in the early stage of innovative social enterprises in the Middle East. One of the features of their service which is unique and exciting is that they offer to train social entrepreneurs with a focus on economic development. This service promises to activate and engage the young Egyptians to become social entrepreneurs and to design a workable social business plan.  A complete formalised curriculum is available to guide the young users through this process, and measuring sticks are available to assess the success of the program.

This year proves to be huge in the area of disruption to the Egyptian and Middle East standard of life. There are many companies ready to lead this avant-garde movement, and the number will only keep growing. Advancements in services, technology and retail will be on the forefront very soon as they are starting to become available.



In a competitive business market, everyone wants to make a difference and offering free Wi-Fi is the latest trend.

Why offer free Wi-Fi?

Recently, the Wi-Fi revolution has taken the world by a storm, unlike the past few years. Today, restaurants of all types offer complimentary Wi-Fi to their patrons. It doesn’t have to be a restaurant alone but any industry.

The fundamental idea is understanding the benefits of offering the services. Providing a fast and reliable internet connection would be more advisable due to its advantages.

What are the benefits of free Wi-Fi to the customers?

Is there any real evidence of the advantages? Here is the answer. Here are some of the advantages;

  1. Security to the customers
  2. Nurtures community development
  3. Makes waiting time seem short

 Security to the customers

Room key cards have been replaced by facial recognition applications, therefore, increasing confidence among the customers. This has been made possible by fast internet connection.

Nurtures community developments

Free Wi-Fi access not only gives individual customers an excuse to stay around for your business but also provides reasons for groups to gather there and do something beneficial. The different groups might gather or frequently come into your store to have a free Wi-Fi access.

Makes wait time seem short

At a business where customers must wait for services, free Wi-Fi helps time fly. When clients are using Wi-Fi, they are less likely to be disappointed by time consumption in case a delay occurs.

Benefits of free Wi-Fi to businesses

Free Wi-Fi is certainly an added advantage to venue owners to attract new customers. Here are some advantages to the site owners;

  1. Email marketing.
  2. Promotion analysis.
  3. Increased spending.

Email marketing

Many companies specialise in offering free Wi-Fi through custom portals which provide their guests promotional information in exchange for their email address. The service does not only get you a new chance to promote your industry but offers the opportunity to send exclusive promotion code. You can also wish them happy holidays and simply thank them.

Promotion analysis

If there are no increased total receipts at your company, then you need to do something. Tracking your customers could be the only solution. When a promotion is done, more customers tend to come in, and this helps to identify whether there is progress in the total number of its clients.

Increased spending

When customers spend more time accessing Wi-Fi, the more is their spending. Research shows that clients spend 50% more time and some of them even said that it increased their spending.


A fast internet connection that is brought about by free Wi-Fi access does not only bring about the benefits to both the customers and the business but also helps in the management of the company. There are a lot of advantages in offering this kind of service and the probability of thrilling in your business is huge.

According to this article, some words may be of a guest author. The ISL keywords used are,

  1. Fast internet connections.
  2. Email marketing.
  3. Wi-Fi access.
  4. Reliability.
  5. Availability.
  6. Research.
  7. Customers.
  8. Benefits.
  9. Offerings.
  10. Promotion.

Corporate Accelerators – Just How Effective Are They? (Content Princess – SEO)

First of all, let’s start out with what a corporate accelerator is. A corporate accelerator is a specific type of seed accelerator that is typically sponsored by a profit-centred corporate organisation. In the same way that seed accelerators do, corporate accelerators support startup companies while they struggle through their early stages. They often offer mentorship, capital and office space, to assist the startup companies during their launch period.

However, in contrast to the more regularly acquired programs, corporate accelerators usually derive their objectives from the organisation that they are sponsoring. Objectives which can include the desire to establish a funnel for venture capital investing or the wish to remain close to some emerging trends.

So, in short, a corporate accelerator is a tool which is supplied by large corporations and is utilised by smaller, startup companies who wish to grow their company at a faster rate than would be otherwise possible. Through the discovery of new technologies which can help to bring newer initiatives to the market at a much quicker rate.

So How Effective Are Corporate Accelerators?

The answer is very if they are dealt the right cards and choose to play them wisely.

One of the major turn-offs for newly-founded companies when coming across corporate accelerators is the investment side of things. The last thing that a new company wants to do is spend money straight away. Their attention is more centred around building a clientele and creating a unique product with excellent selling points. They’re already spending enough money on these things, so the idea of spending more makes them uneasy.

Though providers of corporate accelerators are aware of this side and have their ways around it, they offer startups a deal that they can’t refuse. Putting across terms that provide a win-win situation for both the involved parties. They make sure that the new business is aware that a corporate accelerator will not only lead to more depth in the market but will also help them accomplish the things that they wish to accomplish faster – things like building a clientele and driving traffic to their site.

Some corporates even offer free versions of their accelerator program by ensuring that startups are aware that no equity is taken from them at any stage, which is sure to rid of the fear of spending money and investing too much.

As well as being largely customer friendly, corporate accelerators are an immensely effective way of getting a startup off the ground. Many corporate’s motives for starting up an accelerator program is more often than not to do with staying relevant. Thus meaning that if the colossal scale corporation that is providing your accelerator manages to stay relevant, then your startup will have an increased chance of becoming relevant too – simply because of the sheer scale of the provider of the accelerator program.

So, all in all, corporate accelerators are an exceptionally good means for startup companies to get their feet off the ground. They are in a lot of cases free through free programs (and if you consider the profits made from such a small investment) and are also a much less stressful way of expanding a business in those rough, early stages. Thus making corporate accelerators highly effective in today’s market.

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Venture capital




Who Does the Corporate Accelerator Benefit Most? (Content Princess – SEO)

For the past few years corporate accelerators have been viewed as a way to help young entrepreneurs get their start in the corporate world, and for many, this is just what they did. However, along with helping the young start-up, the corporations found that they would benefit from time, money, and effort that were expended on these young people.  As expected, the corporations found that the accelerator brought forth a group of highly trained and disciplined work force that could add to the corporate ranks. Needless to say, corporations jumped on this idea and benefitted from the corporate accelerators.

An accelerator program often has a rental or lease component with it for the startup to enjoy space to perfect the company. However, when the leases were looked at realistically, these offered little to help the start up and much to help the corporation hosting the startup. For example, in New York, the average cost of low rent corporate space is about $12 per square foot. However under the guise of a corporate accelerator the contracted lease space rents to the start up for around $27 per square foot for a three to five-year lease.

The ability of the startup to receive and accept bids is often tied to the corporation also in that the bids must be reviewed by a governing body and of course cannot be a competitor of the corporate accelerator. Therefore this ensures that the corporate accelerator will have the first and foremost products of the startup and it will never reach the market for a competitor to benefit. If the startup is successful in obtaining a contract, the corporate host tends to benefit anywhere from 5% of the revenue to well over 25%.

It is necessary for the startup to weigh the benefits versus the cost of a corporate accelerator program. Obviously, the corporation is in it to make money but there are some gains that can be made for the startup that might not be had on their own. One great advantage is the networking and exposure that the corporate accelerator offers to the startup. Being able to be a part of the mix and day to day activities surrounding a thriving business offers the entrepreneurs a chance to mix and hone business social skills while learning from the best in the business.

Another advantage is that the young entrepreneurs are often offered positions in the corporation. While this might mean leaving the startup the opportunity with the corporation might be substantial enough to warrant this move. Often the startup is not going to be successful, so the opportunity to receive gainful employment is attractive.

So to answer the question asked in the title as to who benefits in an accelerator, the conclusion is that both sides benefit. Each side must know what the obligations are and by going into an accelerator program with eyes wide open, each side is positioned to benefit from the arrangement.


The Advantages of Private Equity (Content Princess – SEO)

The benefits of private equity to your portfolio are varied and knowledge of these benefits is valuable to any investor.

Private equity comes with the potential for making discoveries of undervalued companies which would be very difficult to find in the public sphere due to the scrutiny that public companies are under. Public companies must publish details of their finances quarterly, allowing all investors to respond quickly to small changes in profits or losses.

While this leads to a very precise measurement of the valuation of the company, backed up by a multitude of personal valuations of share worth, this also makes it very difficult for individual investors benefit from the acquisition of undervalued assets. In private companies, the absence of the requirement for published financial data means that valuations are significantly more obscure, meaning that comprehensive research is rewarded when assessing the real value of a company.

By performing more extensive research on a company than competitors, individual potential shareholders can act on information which may not be available to competitors.

Public companies are under great pressure for shareholders to maintain profits, lest published financial data leads to a reduction in share value and the selling of assets by shareholders. This need for public companies to maintain short term profits underscores the advantage of private companies, who can afford to maintain a deficit in the short term if it means increased profits later.

This ability to maintain shareholder confidence despite lack of profits in the short term allows for significant opportunities to acquire assets which have been undervalued due to a short-term lack of profitability, even if long-term projections are strong.

Of the 27 million companies in the United States, less than 1% are public companies. However, many opportunities for building diverse and profitable portfolios exist in the private sector. Investing in the private sector allows investors to compliment the activities of public sector companies, generating increased profits through supply line facilitation, synergistic co-operation or addressing market gaps which would be too unwieldy for the more restricted public companies to capitalise on. Also, investment in private equity is a means by which risk can be avoided.

The reduced level of scrutiny which private companies are under means that they can make decisions much more quickly than a public company can. This brings numerous benefits for several reasons. These include the fact that global marketplaces change often, with competitors attempting to be the first to respond to changes. Companies must be able to respond quickly to these changes in the market to stay competitive.

By removing the obstacle of being subject to the scrutiny of a greater number of shareholders, private companies can respond to changes in demand more quickly than a public company can, benefiting both consumers and shareholders.

Reduced levels of scrutiny mean that private companies are much easier to influence when it comes to the decision-making process. Public companies are managed by boards of directors who may or may not take into consideration the views of individual shareholders. On the other hand, Private companies usually display a greater likelihood for shareholders to influence the direction of the company, allowing you more freedom to make your perspectives and contributions known.

There are likely to be many other advantages to private equity not mentioned above, including the ability to support causes which have personal significance to the investor.


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Watch Your Funds Grow (Content Princess – SEO)

In today’s world of a strong financial market, many are questioning if wealth is added to a portfolio by investing higher rates of private equity funds. Many investors and CFP’s are looking to these private equity funds as an additive to portfolio and in the past much care has been taken to preserve the mutual fund mix as opposed to these funds. The size of the mutual fund market always made it the most attractive portfolio base. There are some groups such as the Pensioners Fund that restrict a number of private equity funds to less than 10% of the mix in the portfolio. But perhaps in the current environment, the reliability of these funds has proven that private equity assets are a good fit into a profitable portfolio.

There are many investment strategies used with private equity funds in portfolio management. One strategy that is most effective is a hybrid strategy which allows for about a 25% private equity allocation and the remaining 75% comprised of mature funds investment. This combination assurance is a hedge against any area of non-performance while assuring the private equity strong returns. For many CFP’S this hybrid combination is safe, conservative and functions well for most portfolios.

There are some that prefer a higher rate of private equity funds. The high entry barriers have to be overcome to have a higher rate of private equity funds in the portfolio. The investment threshold for the private equity fund has been raised to $10 million which makes it substantially more attractive to the investor and so they are opting for higher rates of private equity and mutual funds ration.

The private equity managers are looking to help the investors such as the 401K and the IRA accounts into a greater proportion in the assets class of private equity funds. When the investor wishes for greater private equity options, they are looking at the goal of either going for long-term growth rate or wanting a high yield in the portfolio. The answer to this is usually brought to a private equity multi manager. Firms that use high rates of private equity have a group of funds that they are most likely to recommend. The managers explore the value of many companies to determine their viability and growth potential so that these managers are the most prepared to point out the pluses and the minuses of the various private equity firms for portfolio inclusion. Again depending on the end result desired by the investor, different private equity firms may be recommended.

There may be an extra fee for including certain private equity firms in a portfolio depending on how much research is involved into the company before it is recommended as stable assets. Some firms do not pass this fee to their clients but consider a due diligence service.  Everyone knows that the research only offers a suggestion, but it is an informed guess as are so many other suggestions in the world of finance. The financial climate does appear attractive to include private equity funds at a rate that is comfortable for the investor about their investment goals.


Keywords: private equity funds, private equity,