Today businesses are trying to get the attention of their customers through various ways, digital gaining most importance. Some of the best ways to reach the customer’s mind such as Out Of Home advertising is taking a back seat.
However, the online space is now so cluttered that it is time to go back to simpler times. It is time to break the clutter and reach the customer’s heart through mediums like transit media advertising.
What exactly is Transit Media?
Transit advertising is placing advertisements on anything that is mobile or using mobile billboards such as cars, buses, etc. It can also be termed as light commercial vehicle advertising.
Transit media will help any business reach the right customer in a clutter free manner. Here are six reasons why it is so perfect:
- Location Specific Targeting
Using transit advertising one can reach customers on a specific route or in a specific location.
When advertisements are placed for example on the route to a shopping area the consumer automatically remembers the product since it is so fresh in their mind.
- Prolonged Exposure
Transit advertising ensures that your message is out there for the customer to see. Unlike other modes of advertising, you cannot turn it off or skip it.
With a little creativity, you can really make an impact in your potential customer’s mind.
Another advantage of using outdoor advertising on a specific route is getting the opportunity to be visible to the customer on a daily basis. If someone uses that route on a regular basis or to work, they get exposed to your brand every single day.
- Entering the Subconscious Mind
The subconscious mind has a very important role to play when we make purchase decisions. Transit media is one of those magical ways to reach the subconscious of the customer.
Unlike other media, advertisements using transit media become a part of a traveler’s life. They see them every day. After a certain point, they stop analysing it. However, the subconscious registers your brand.
The next time the buyer goes to the store they are more likely to pick up your brand without even realising it.
- Reaching the Unreachable
LCV advertising has a unique advantage of reaching areas which are otherwise unreachable. A residential area, for example, has many restrictions on advertising. But residents use LCVs on a regular basis.
These LCVs thus provide the perfect opportunity to target areas which are otherwise unreachable.
Transit advertising thus helps you in targeting a unique set of audience in a unique manner.
- Fresh Creativity
Nowadays being creative in the online space or on television doesn’t fetch any brownie points. People take these media for granted, and thus it becomes very difficult to break free from the clutter.
Transit advertising, on the other hand, gives you an opportunity to get your creative juices flowing. With technological advancements, you can also create interactive advertisements that can engage the audience.
- Right Time Targeting
Targeting the right audience at the right time is the key to unlocking a customer’s heart. With transit media, it is very easily possible. When people are travelling, they are bored and looking for entertainment.
If your ad is placed at the right location, then the audience will volunteer to read your message and reach out to you.
Transit advertisement thus is a fresh way to get the attention of your target audience. It is a clutter free way that gives you ample space for innovation and creativity.
With transit media advertising you can reach your audience at a low cost and in an effective way.
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